Twitter And The MLB: Better The Team, More Followers? It’s Much More Than That.
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With Spring Training finally getting underway, it’s refreshing to have actual baseball news to talk and write about it after a long winter, which continues to drag on.
But even with workouts beginning in Florida and Arizona, this is still a pretty quiet period for another week or so- when games actually begin.
With the down time, and while bracing for the madness of the regular season to being, it’s sort of refreshing to have some time available to look into subject matter, that otherwise, I may not give a second thought about when the thick of the season is underway.
Several days ago, I noticed on twitter that the NHL’s Montreal Canadiens were celebrating hitting the 1 million follower mark for their official twitter page.
I thought to myself, “ok, that’s pretty impressive”. So, I decided to see where the baseball teams in the Majors ranked in terms of their following on the social media network. At first, I really didn’t have a purpose, but then I thought that it would be interesting to take a look from top to bottom and see if anything sticks out.
Then, the project evolved a bit to look into whether there were any correlations between market size (which I heavily assumed), or perhaps the weight that winning has on increasing followers.
Seemed logical to me that teams that were successful, most likely had a following that was greater than perennial “losers” And finally I figured I would take a look at the data from a geographical perspective.
First, let’s take a look at the data (twitter followers tab is in thousands- for instance 1,570= 1.57 million), and pick out a few things that stick out:
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Posted on February 26, 2016, in BBBA Featured Writers and tagged arizona, bbba, bucsraiseit.com, florida, MLB social Media influence, MLB Spring Training 2016, Montreal Canadiens, nba, nfl, nhl, Pirates Blogger, twitter. Bookmark the permalink. Leave a comment.
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