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Dynamic Scalping – A Fan Manifesto

Monday April.23, 2012

Lori Martini at Citizens Bank Park at the April.9th game on Opening Day 2012. The Phillies are at a 102% sellout rate capacity and don’t need dynamic pricing like some of the other clubs that are featured in this article.

Lori Martini (Baseball Writer and @lorimartini on twitter)- Kenneth J. Silver (Special Guest Contributor):

Imagine you’re standing on line to purchase film tickets on its premiere day.The film has just received very good reviews. When you initially passed by the box office you saw that each ticket was the standard local price of $12. After your long wait, when finally came your time to purchase admission, the ticket seller said that your $12 was no longer a valid admission price, that due to the laws of “supply and demand,” the theater was now at 70% capacity, which was a signal that the owner of the theater that s/he could raise his price up to $15. Too shocked to argue, you pay for your ticket and take your seat. You strike a conversation with the patron next to you, who tells you that s/he blindly paid for an advance ticket for the film months ago at $10 per ticket. Same film, same time, same place—but three different price tiers, manipulated by the owner’s need to raise quick cash for investment before the product is rolled out, a “bargain” that is only a bargain if one has absolute blind faith in the proposed product and/or unlimited funds to invest in an iffy proposition. Read the rest of this entry

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