By Hugh Hawkins:

I couldn’t think of a better way to celebrate the Mid-Summer Classic in 2016 by having Ron Burgundy be front and center at Petco Park.  Hand him a microphone, and let him address the stands by saying “Stay Classy San Diego” .  He couldn’t really say what he said at the lookout point in Anchorman “something about the meaning of San Diego”, but it would be awesome if he said ‘drink it up, it always goes down smooth.’

In a world where we have already seen a ton of cross promotion with celebrities and sporting events, this would be ideal.  Will Ferrell (the man who plays Ron Burgundy) already suited up for 10 different teams in 2015 Spring Training, and toted the position of 10 different spots in the lineup, so this is a total no-brainer.

Burgundy is about as 100% sure thing there is for marketing campaigns.  In the year following the Dodge Durango commercials featuring him, sales escalated 410% for the vehicle.

Let him throw out the 1st pitch, do interviews during the Home Run Derby, or help Chris Berman out with some strong color commentary.  Heck. even bring the whole gang from Anchorman Channel 4 News team, but at least have him there.  So as a fan of the character and actor, and for the betterment of humanity and baseball community, make this happen San Diego!